Hi Baker Friends,

As we say goodbye to what felt like the longest month of the year, let's take a moment to reflect.

This second scoop is focused on growth; growing your business responsibly, learning from others in the industry, and celebrating the creativity within our community.

Let's dig in. But first. . .

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To my new subscribers:

I want you to know that this newsletter is dedicated to supporting you, the home-based baker, in achieving sweet success.

Home-based bakers are an underserved & underappreciated group. With my years of experience in the Cottage Food's baking industry, I am passionate about helping you avoid some of the mistakes I made in the past and unlocking your full potential.

*Post may include affiliate links for Amazon & other vendors

🌙 Thinking About Moonlighting? 🌙

A question that comes up often for home-based bakers is how to balance a baking business while still working a full-time job.

I have a great blog post all about moonlighting: what it is, when it makes sense, and what to think through before taking the leap.

If you’re baking on the side right now (or thinking about it), this one’s for you.

👉 Read the blog post here​

🎙 Baking Therapy Podcast Feature 🎙

I had the opportunity to be a guest on the Forrager Podcast, where we talked about home-based baking, running a business behind the scenes, and what it really takes to grow sustainably.

If you enjoy honest conversations about the baking business, this is the episode for you.

👉 Listen to the episode here​

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📊 Pricing Course at Cottage Foodie Con 📊

If you’re attending Cottage Foodie Con, I’ll be teaching a pricing course designed specifically for home-based bakers.

We’ll cover:

• Why pricing feels so hard
• Common mistakes bakers make
• How to price confidently and profitably

I’d love to see you there if you’re attending!

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🍰Sweet Spotlight 🍰

This Scoop's Sweet Spotlight goes to. . .

Chef Benjamin Bishop

Benjamin also happens to be my podcast partner on Baking Therapy and an incredibly talented pastry chef.

What's his spotlight moment?
​He made his own wedding cake.

What do you do when you’re an AMAZING pastry chef and you’re getting married?
You create the most stunning cake for you and your beautiful bride.

Moments like this remind us why we love baking: creativity, passion, and meaningful milestones all wrapped into one sweet creation.

👉 Follow Benjamin on Instagram​

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💛 Have you joined our Facebook Group yet?​
It’s where bakers share creations, ask questions, and connect with others who truly understand the cottage food journey.

👉 Join the Cake Business School Facebook Group here

We’d love to see what you’re working on and welcome you into the conversation!

It’s my way of celebrating your hard work, creativity, and growth; whether you’re baking for fun, selling at markets, or building your dream home bakery.

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Want to Be Featured in Sweet Spotlight?

Each month, I’ll highlight photos from our amazing baking community in the newsletter.

If you’d love to see your work featured:
📷 Send in a photo of your baked goods
🧁 Share what you made (and if it’s a customer favorite!)
💬 Tell us where you’re baking from

This is all about celebrating YOU, no matter where you are in your baking journey.

👉 Submit your photo by replying to this email or following the submission guidelines below.

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📝 Sweet Spotlight – Submission Guidelines

To keep things fun, fair, and easy, here’s how Sweet Spotlight works:

✔ What you can submit:

• Photos of cookies, cakes, cupcakes, breads, or other baked goods
• Seasonal bakes, bestsellers, or recent favorites
• Clear, well-lit photos (phone photos are totally fine!)

✔ How to submit:

• Reply directly to this email OR
• Send via Instagram DM (make sure you follow us!)​

✔ Include:

• Your name or business name
• What you baked
• Your Instagram handle (if you’d like to be tagged)

✔ A few notes:

• By submitting, you give permission for your photo to be shared in the newsletter and on social media
• Not all submissions can be featured every month, but we’ll rotate as often as possible
• You don’t have to be a Cake Biz Bootcamp member to be featured; this is for our whole community 💛

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Thank you for being part of the Cake Business School family. Keep learning, keep baking, and keep building the business you love!

See you in a few weeks for your next scoop!