Hey Reader,
Okay. I have THINGS to tell you. Important things. Exciting things. The kind of things where you're going to want to forward this email to your cottage food bestie. Let's go.
π New Members: Welcome to the Cottage AF Newsletter! π
Making artisanal jams, crafting specialty sauces, creating gorgeous charcuterie boards, cookies or cakes? Are you a cottage food producer? You belong here!
Home-based makers are an underserved & underappreciated group. With my years of experience in the Cottage Food's baking industry, I am passionate about helping you avoid some of the mistakes I made in the past and unlocking your full potential.
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So About That Secret I Was Keeping...
Y'all. I can finally say it out loud.
I've been named to the Founding Board of Directors of the National Cottage Food Alliance β and I'll be serving as Treasurer.
Yes, me. The baker with an Accountant brain who just really wanted cottage food makers to stop underselling themselves. Now I'm helping build the first national trade association for our entire industry. Wild, right?!
And because one announcement wasn't enough; Angel Foods Cottage Community is officially joining the Alliance as a provider of Cottage Food Financial Education. Which basically means everything we've been building together here just got a whole lot bigger.
I'm not crying, you're crying. π
π The NCFA Website Is Live. Go Look At It! π
The National Cottage Food Alliance exists to advocate for YOUR right to build a real business from your own kitchen: through education, resources, partnerships, and community. It's everything our industry has been missing and it's finally here.
Get on their email list while you're there. You'll thank me later.
π Visit Hereβ
π₯£ Next Workshop: Whisk Away Your Pricing Woes π₯£
This one came straight from one of our Founding Makers after last month's workshop, "The Slice is Right: Pricing Your Cottage Food Products for Profit" workshop. She said, "Okay, but what about when customers lose their minds over your prices?" and honestly? She was so right.
You asked, we listened. π
Knowing your numbers is one thing. Defending them confidently without wanting to crawl under the table? That's a whole other skill. And we're covering it.
Here's what's on the menu:
Why Home-Based = Professional Business
You're not running a little hobby, babe. You're running a real business and it's time to own that.
Owning Your Unique Value
Your stuff is handmade with love and skill. That's not the same as a grocery store shelf. We're going to help you say that out loud.
The Apples-to-Oranges Truth
Comparing your artisan products to Walmart prices is like comparing a hand-painted portrait to a phone case. We're going to help you explain that without losing your cool.
Responding to Price Objections Like a Pro
"That's so expensive!" "I could make that myself!" Cool. Here's exactly what to say back. π
π
Date: Sunday, July 29, 2026
π Time: 6:00 - 7:30 pm MST
π₯οΈ Live & virtual, obviously
Two ways in:β
ποΈ Workshop only β $67
π Founding Maker β $97 one-time (this workshop + every future workshop + lifetime community access)
Friendly reminder that $30 more than a single ticket gets you everything. Forever. The math is doing the math.
NOW is the time to get in on being a Founding Maker! This one-time lifetime price will be going away SOON. Don't make your future-self angry with your today-self! π
π [Register for workshop]β
π [Become a Founding Maker]β
That's all for this week!
Reply if you have questions, wins to share, or just want to scream into the void about cottage food pricing. I'm here for all of it.
See you in a few weeks for the next edition of the Cottage AF Newsletter! But...
π Have you joined our Facebook Group yet?β
Itβs where bakers share creations, ask questions, and connect with others who truly understand the cottage food journey.
π Join the Cake Business School Facebook Group here
Weβd love to see what youβre working on and welcome you into the conversation!
Thank you for being part of the Angel Foods & Cake Business School family. Keep learning, keep making, and keep building the business you love!
See you in a few weeks!